Brand
Handbook
A comprehensive guide to our visual identity, defining how we blend professional luxury with the unique spirit of New Orleans.
Our Mission
To provide the Greater New Orleans area with the most reliable, luxurious, and professional transportation solutions, ensuring every journey is a seamless and memorable experience. We connect our clients to the heart of the city in style and comfort, upholding the highest standards of safety and hospitality.
Color Palette
Our colors reflect the luxury of our services and the vibrant culture of New Orleans, carefully chosen to convey elegance, trust, and sophistication.
Sophisticated Black
#11182717, 24, 39Primary brand color conveying ultimate professionalism, elegance, and premium service.
Royal Purple
#4B008275, 0, 130Primary brand color representing luxury, royalty, and the vibrant energy of New Orleans.
Action Green
#22C55E34, 197, 94Secondary color for calls-to-action, representing reliability and trust in our service.
Accent Gold
#FFD700255, 215, 0Secondary color signifying premium quality, excellence, and the golden standard of service.
Clean White
#FFFFFF255, 255, 255Supporting color providing clarity, contrast, and sense of pristine service quality.
Typography System
Our font selections are chosen to complement the classic elegance of our logo and emphasize the premium, experienced service Big Easy Limos provides.
Modern Sans-Serif • Strong Impact
Big Easy Luxury
Bold, impactful headlines that command attention and convey strength.
Energy: Bold, modern, professional, impactful, confident.
Condensed Sans-Serif • Space Efficient
Professional Excellence
Clean, condensed typography that maximizes readability while maintaining a modern, professional appearance.
Energy: Clean, modern, efficient, professional, readable.
Typography Hierarchy & Usage
Headline Usage (Playfair Display)
Hero Headlines
Font Weight: 700 (Bold) • 48-72px
Section Headers
Font Weight: 600 (Semibold) • 24-36px
Subheadings
Font Weight: 500 (Medium) • 18-24px
Body Text Usage (Lato)
Body Text
Font Weight: 400 (Regular) • 16px
Descriptive Text
Font Weight: 300 (Light) • 18px
Call to Action Text
Font Weight: 700 (Bold) • 14-16px
The Big Easy Limos Typography
Playfair Display & Lato Combination
This pairing provides a sophisticated and readable experience, allowing the elegance of Playfair Display to shine in headlines while Lato ensures clarity and professionalism in all other content.
- • Playfair Display for impactful, luxurious headlines.
- • Lato for clean, highly readable body text and UI elements.
- • Emphasizes our premium service and New Orleans heritage.
Big Easy Limos
Premier luxury transportation
Over 100,000 successful rides
Tone of Voice
Our voice is a blend of professionalism and warm Southern hospitality, reflecting both our commitment to excellence and our New Orleans roots.
Confident, clear, and trustworthy. We focus on punctuality, safety, and quality service.
Examples:
- "On-time, every time"
- "Your safety is our priority"
- "Professional chauffeurs"
Using evocative language to describe premium, sophisticated, and unforgettable experiences.
Examples:
- "Arrive in style"
- "Luxury transportation"
- "Unforgettable experience"
Infused with Southern charm. Friendly, courteous, and focused on client needs.
Examples:
- "Big Easy hospitality"
- "We treat you like family"
- "Southern charm meets luxury"
Respectfully referencing local culture and connecting services to the city's magic.
Examples:
- "French Quarter elegance"
- "Crescent City style"
- "New Orleans tradition"
Brand Values
These core values guide everything we do and ensure that every client receives the exceptional service they deserve.
Excellence
We strive for perfection in every aspect of our service, from vehicles to customer care.
Safety
Your safety is our top priority. All vehicles are inspected and chauffeurs are vetted.
Service
We treat every client like family, providing personalized attention beyond expectations.
Heritage
Celebrating New Orleans culture while maintaining the highest professional standards.
Design Principles
Five fundamental principles that guide every design decision, ensuring our visual identity maintains professional excellence and optimal user experience.
Creating visual harmony by distributing elements evenly across layouts. Prevents one side from overwhelming the other, ensuring comfortable scanning and content consumption.
Application:
- • Equal visual weight between text and images
- • Balanced hero sections with content and visuals
- • Symmetrical or asymmetrical layout harmony
Strategic placement of elements to create order and visual connections. Critical for readability and professional appearance, especially with text content.
Application:
- • Consistent text alignment (left for readability)
- • Creative alignment for decorative elements
- • Grid-based layouts for content organization
Grouping related elements close together while separating unrelated ones. Creates clear relationships and improves content organization and white space usage.
Application:
- • Headlines closer to related paragraphs
- • Service features grouped logically
- • Adequate white space between sections
Consistent use of design elements throughout the website. Creates unity, reinforces brand identity, and improves user experience through predictable patterns.
Application:
- • Consistent typography hierarchy
- • Uniform button styles and spacing
- • Repeated header/footer across all pages
Creating visual hierarchy through differences in size, color, weight, and style. Essential for guiding user attention and ensuring accessibility standards.
Application:
- • Typography hierarchy (H1 > H2 > H3 > body)
- • Color contrast for readability (WCAG AA compliance)
- • Button prominence for call-to-actions
- • Visual emphasis on important information
High Contrast Example
White text on dark background ensures readability
Design Excellence Framework
Fundamental guidelines for every design decision
Applied across all brand touchpoints and materials
Accessibility standards met through proper contrast
Service Excellence
Our brand reflects our unwavering commitment to providing an unparalleled level of service and experience that sets the standard for luxury transportation.
Every journey represents our commitment to excellence and attention to detail.
Round-the-clock availability with the same level of luxury and professionalism.
Decades of experience serving the Greater New Orleans area with distinction.
Business Information
Official Address
Big Easy Limos
1515 Veterans Memorial Blvd
Kenner, LA 70062
Contact Information
Phone: (504) 434-5466
Email: info@bigeasylimos.com
Service Area: Greater New Orleans and More
The Big Easy Limos Experience
Before Your Ride
- Personalized consultation to understand your specific needs
- Vehicle selection tailored to your occasion and group size
- Detailed coordination and timeline planning
- Confirmation and real-time updates leading up to service
During Your Experience
- Professional, uniformed chauffeurs with local expertise
- Immaculately maintained, luxury vehicles with premium amenities
- Complimentary refreshments and personalized service touches
- Flexible scheduling and route adjustments as needed
Photography Style
Our photography showcases the luxury and elegance of our services while capturing the unique character of New Orleans.
Visual Elements
- Pristine, high-end vehicles from our fleet
- Professional, uniformed chauffeurs
- Iconic New Orleans backdrops
- Clients enjoying luxury experiences
Technical Standards
- High resolution (minimum 1920x1080)
- Bright, vibrant, and well-lit images
- Professional color grading
- Consistent visual style
Ready to Apply Our Brand Standards?
Our brand identity reflects our commitment to providing premier transportation solutions. Every element is designed to build trust and convey quality.